Hi, I’m Iris.
My journey into motherhood began during COVID — a time when support was scarce, roadshows disappeared, and working from home with a sick little one felt overwhelming. Like many mums, I spent hours searching for products, only to end up with things that weren’t truly useful or lacked quality. Out of that frustration, I created my first busyboard — a toy that was safe, engaging, and meaningful. What started at my kitchen table soon became the heart of PenguinLada.
Growing With Motherhood
Motherhood doesn’t stand still, and neither did our brand.
When I was pregnant with my second child, I saw how much more families needed: not just toys, but practical solutions that ease the mental and physical load of parenting. That inspired me to expand PenguinLada into maternity essentials, from thoughtfully pre-packed hospital bags to curated items that mums can trust without second-guessing.
Each new product is designed to support families through life’s different stages — because as children grow, so do we.
What We Believe
At PenguinLada, we carry with us three guiding values:
- Tried & Trusted – Every product is tested, refined, and parent-approved, so you can shop with confidence.
- Made with Love – We create with intention, always thinking of real mums, dads, and little ones who will use our products every day.
- For Every Stage – From pregnancy to playtime, our range is designed to grow alongside your family’s journey.
More Than Products
PenguinLada is not only about what we sell — it’s about the community we build. Through our Sunflower Circle events and Penguin Family Fun Fest, we create safe spaces for mothers to connect, share, and learn. We believe motherhood should never feel like a solo journey, and our community is here to remind you that support is always close by.
A Note of Thanks
To every parent who has welcomed us into their home — thank you. Your trust means the world, and your stories inspire us to keep creating with purpose. Each product carries a piece of my own motherhood experience, and my hope is that it makes your journey a little lighter, more joyful, and filled with love.
With gratitude,
Iris & Team PenguinLada
